Enterprise Games, Using Game Mechanics to Build a Better Business, Hugos M., 2012

Enterprise Games, Using Game Mechanics to Build a Better Business, Hugos M., 2012.

Games are playing a crucial role in many successful businessesnot just in PR and marketing, but as a model for designing business systems and workflows. In this book, Michael Hugos provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in todays real-time economy. Its not about giving workers a smiley face for producing more widgets. Youll discover how game mechanicsparticularly popular multiplayer video games—provide field-tested best practices for engaging workers in creative and complex activities. With games, your company can shift from an outmoded top-down hierarchy to an agile network structure that promotes coordination over control.




Why gamification?
The trend called gamification has come about due to the confluence of trends in technology and demographics. On the technology side, the widespread use of social media such as Facebook and Twitter and the rapidly expanding use of mobile consumer IT devices such as smartphones, netbooks, and tablet computers has created a new avenue to reach and interact with customers that did not exist before. The number of people who can be reached through social media and mobile consumer IT devices is orders of magnitude larger than the people who could be reached through websites and desktop PCs. And the connection with people through social media and mobile devices is continuous because people carry their smartphones with them and they are always on.



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