Facebook Marketing For Dummies, 6th Edition, provides you, the marketer, with an in-depth analysis of the strategies, tactics, and techniques available to you so that you can leverage the Facebook community and achieve your business objectives. By breaking down the web service into its basic features — including creating a Facebook Page for your business, adding applications for your Page, hosting an event, creating a Facebook Group, advertising, and extending the Facebook platform
to your website through social plug-ins — we lay out a user-friendly blueprint for marketing and promoting your organization via Facebook.
