The eighth edition of Integrated Advertising, Promotion, and Marketing Communications offers several new features. The most exciting may be the addition more blog posts devoted to supporting this textbook for both professors and students. The blog may be found at: blogclowbaack.net and is incorporated into the text in end-of-chapter exercises. These exercises feature links to news articles, YouTube videos, social media networks and other web sites presenting interesting and engaging marketing communications ideas and tactics.
